Clustersubhub
Clustersubhub
Simplifying Subscription Sharing and Buying
Simplifying Subscription Sharing and Buying
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Clustersubhub set out to simplify how people buy, sell, and manage digital subscriptions. I led the design vision and strategy, focusing on building a user-first experience that felt both intuitive and secure.
Our "Coming Soon" page attracted over 200 sign-ups pre-launch, and within the first month, the platform grew to over 1,000 users, validating both the problem and our solution.
Clustersubhub set out to simplify how people buy, sell, and manage digital subscriptions. I led the design vision and strategy, focusing on building a user-first experience that felt both intuitive and secure.
Our "Coming Soon" page attracted over 200 sign-ups pre-launch, and within the first month, the platform grew to over 1,000 users, validating both the problem and our solution.
Clustersubhub set out to simplify how people buy, sell, and manage digital subscriptions. I led the design vision and strategy, focusing on building a user-first experience that felt both intuitive and secure.
Our "Coming Soon" page attracted over 200 sign-ups pre-launch, and within the first month, the platform grew to over 1,000 users, validating both the problem and our solution.
YEAR
YEAR
YEAR
2024
2024
TIMELINE
TIMELINE
TIMELINE
6 Months
6 Months
ROLE
ROLE
ROLE
Product Designer
Product Designer
SKILLS
SKILLS
SKILLS
UX Research
Product Design
Usability Testing
UX Research
Product Design
Usability Testing
INDUSTRY
INDUSTRY
INDUSTRY
Saas
B2C
Marketplace
Subscription Economy
Saas
B2C
Marketplace
Subscription Economy
TEAM
TEAM
TEAM
Rebecca Adisa, Precious Agoma, Elijah.
Rebecca Adisa, Precious Agoma, Elijah.
HOW TRADITIONAL SUBSCRIPTION SHARING WORKS
HOW TRADITIONAL SUBSCRIPTION SHARING WORKS
HOW TRADITIONAL SUBSCRIPTION SHARING WORKS
Finding people to split digital subscriptions
Finding people to split digital subscriptions is slow and
Finding people to split digital subscriptions is slow and frustrating,
is slow and frustrating, often leaving users to pay full price or go without.
frustrating, often leaving users to pay full price or go without.
often leaving users to pay full price or go without.
Have you ever wanted to subscribe to a service but found it too expensive?
You’re not alone.
Many people face this challenge and often turn to friends or family, hoping to split the cost of services like Netflix, Spotify, or others.
The process can take days or even weeks, reaching out, waiting for responses, and coordinating payments.
And sometimes, after all that effort, you might not find anyone to share with, leaving you with two options: pay the full amount or cancel the subscription altogether.
This has been the reality for many users for years.
Have you ever wanted to subscribe to a service but found it too expensive?
You’re not alone.
Many people face this challenge and often turn to friends or family, hoping to split the cost of services like Netflix, Spotify, or others.
The process can take days or even weeks, reaching out, waiting for responses, and coordinating payments.
And sometimes, after all that effort, you might not find anyone to share with, leaving you with two options: pay the full amount or cancel the subscription altogether.
This has been the reality for many users for years.
THE CHALLENGE WITH BUYING & SHARING SUBSCRIPTIONS
THE CHALLENGE WITH BUYING & SHARING SUBSCRIPTIONS
THE CHALLENGE WITH BUYING & SHARING SUBSCRIPTIONS
Subscription sharing is risky and slow,
Subscription sharing is risky and slow, highlighting the
Subscription sharing is risky and slow, highlighting the need for a
highlighting the need for a secure, easy-to-manage platform.
need for a secure, easy-to-manage platform.
for a secure, easy-to-manage platform.
With rising costs and inflation, people have found creative ways to access premium subscriptions while reducing their expenses. One common method is subscription sharing, but the traditional approach comes with its own set of challenges.
For many, the process is stressful, time-consuming, and often unfruitful. Some never find a reliable partner to split costs with, no matter how hard they try.
Security is another major concern. Once login details are shared, they can easily be passed around without consent, leading to more people using the subscription than agreed. In some cases, users even find that their credentials have been changed by an unknown person, locking them out of their accounts.
These challenges make subscription sharing risky and unreliable, leaving many frustrated in their search for an affordable way to access premium services.
With rising costs and inflation, people have found creative ways to access premium subscriptions while reducing their expenses. One common method is subscription sharing, but the traditional approach comes with its own set of challenges.
For many, the process is stressful, time-consuming, and often unfruitful. Some never find a reliable partner to split costs with, no matter how hard they try.
Security is another major concern. Once login details are shared, they can easily be passed around without consent, leading to more people using the subscription than agreed. In some cases, users even find that their credentials have been changed by an unknown person, locking them out of their accounts.
These challenges make subscription sharing risky and unreliable, leaving many frustrated in their search for an affordable way to access premium services.
To solve these challenges, my goals for the users and the business were to:
Build a central hub for subscription management:
Develop a platform that allows users to easily track, organize, and manage all their subscriptions in one place.
Build a central hub for subscription management:
Develop a platform that allows users to easily track, organize, and manage all their subscriptions in one place.
Ensure security and trust:
Implement measures to prevent the sharing of login details and impose penalties for those who fail to comply, ensuring a secure and fair experience for both buyers and sellers.
Ensure security and trust:
Implement measures to prevent the sharing of login details and impose penalties for those who fail to comply, ensuring a secure and fair experience for both buyers and sellers.
Grow the user base and drive engagement:
Establish clear service communication and a seamless onboarding process to help new users quickly understand the platform’s value.
Grow the user base and drive engagement:
Establish clear service communication and a seamless onboarding process to help new users quickly understand the platform’s value.
UNDERSTANDING THE POTENTIAL USERS
UNDERSTANDING THE POTENTIAL USERS
UNDERSTANDING THE POTENTIAL USERS
Identifying usability gaps that informed
Identifying usability gaps that informed
Identifying usability gaps that informed cleaner, user-first design
cleaner, user-first design aligned with business goals.
cleaner, user-first design aligned with business goals.
aligned with business goals.
To get an understanding of the space, I conducted 5 semi-structured interviews. This process helped me better understand our target audience, their pain points, how they currently manage subscriptions, and the features they expect in a subscription platform
To get an understanding of the space, I conducted 5 semi-structured interviews. This process helped me better understand our target audience, their pain points, how they currently manage subscriptions, and the features they expect in a subscription platform
Here are my findings:
5/5
5/5
of participants mentioned they are currently sharing subscriptions informally.
of participants mentioned they are currently sharing subscriptions informally.
One person said, “My cousin handles our Netflix. I just send him money every month.”
One person said, “My cousin handles our Netflix. I just send him money every month.”
3/5
3/5
5/5 of participants indicated that they have to chase people for money
5/5 of participants indicated that they have to chase people for money
One participant mentioned: “I’d rather share my subscription privately with my inner circle than with strangers.”
One participant mentioned: “I’d rather share my subscription privately with my inner circle than with strangers.”
5/5
5/5
participants indicated that they have to chase people for money
participants indicated that they have to chase people for money
One person says, “It feels awkward to keep reminding people to send their share of payment. I don’t want to seem petty.”
One person says, “It feels awkward to keep reminding people to send their share of payment. I don’t want to seem petty.”
ANALYSING THE COMPETITIVE LANDSCAPE
ANALYSING THE COMPETITIVE LANDSCAPE
ANALYSING THE COMPETITIVE LANDSCAPE
Competitive benchmarking revealed key
Competitive benchmarking revealed key user pain points
Competitive benchmarking revealed key user pain points and
user pain points and opportunities.
and opportunities.
opportunities.
I focused on competitive benchmarking to evaluate existing subscription-sharing platforms. This approach allowed me to analyze industry standards, identify common user pain points, and uncover opportunities to differentiate our platform.
I focused on competitive benchmarking to evaluate existing subscription-sharing platforms. This approach allowed me to analyze industry standards, identify common user pain points, and uncover opportunities to differentiate our platform.
To solve these challenges, my goals for the users and the business were to:
Explored competitor platforms:
I signed up for multiple subscription-sharing services and went through their buying and selling processes.
Explored competitor platforms:
I signed up for multiple subscription-sharing services and went through their buying and selling processes.
Compared user flows:
I analyzed the step-by-step journey users take when purchasing or selling subscriptions, assessing ease of use, friction points, and overall experience.
Compared user flows:
I analyzed the step-by-step journey users take when purchasing or selling subscriptions, assessing ease of use, friction points, and overall experience.
Identified industry gaps:
I noted areas where competitors struggled, such as a lack of clearly communicated value, security vulnerabilities, complicated onboarding processes, or inefficient subscription management tools.
Identified industry gaps:
I noted areas where competitors struggled, such as a lack of clearly communicated value, security vulnerabilities, complicated onboarding processes, or inefficient subscription management tools.
Sharesub
Sharesub
Spliiit
Spliiit
Together Price
Together Price
Together Price
GamsGo
GamsGo
Sharingful
Sharingful
Sharingful
GoSplit
GoSplit
KEY INSIGTS & MARKET GAPS
KEY INSIGTS & MARKET GAPS
KEY INSIGTS & MARKET GAPS
Research uncovered major gaps
Research uncovered major gaps guiding us to create a
Research uncovered major gaps
guiding us to create a better subscription sharing platform
better subscription sharing platform
guiding us to create a better subscription sharing platform
Our research and competitive analysis identified several critical gaps in existing subscription sharing platforms. These insights highlight opportunities to differentiate our product and improve the user experience.
Our research and competitive analysis identified several critical gaps in existing subscription sharing platforms. These insights highlight opportunities to differentiate our product and improve the user experience.
Limited Global Reach
Many platforms serve only specific regions, excluding potential users eager to share subscriptions. Expanding globally could unlock significant growth.
Limited Global Reach
Many platforms serve only specific regions, excluding potential users eager to share subscriptions. Expanding globally could unlock significant growth.
Unclear Subscription Details
Lack of transparent pricing, sharing policies, and renewal info makes users hesitant. Clear, user-friendly details boost confidence.
Unclear Subscription Details
Lack of transparent pricing, sharing policies, and renewal info makes users hesitant. Clear, user-friendly details boost confidence.
Security Concerns
Insufficient protections put users at risk of unauthorized access. Strong security measures are essential to build trust.
Security Concerns
Insufficient protections put users at risk of unauthorized access. Strong security measures are essential to build trust.
Customer Support Delays
Slow, unresponsive support frustrates users. Fast, multi-channel assistance improves the overall experience.
Customer Support Delays
Slow, unresponsive support frustrates users. Fast, multi-channel assistance improves the overall experience.
DESIGN WORKSHOP
DESIGN WORKSHOP
DESIGN WORKSHOP
Collaborative workshops helped prioritize
Collaborative workshops helped prioritize and align
Collaborative workshops helped prioritize and align key platform
and align key platform features for maximum user value.
key platform features for maximum user value.
features for maximum user value.
I organized workshop sessions with the team to brainstorm and map out all the features we wanted for the platform. During these sessions, we collaborated closely to group the features into different categories based on their importance.
This helped us understand what needed to be prioritized first and ensured we were aligned on the key features that would deliver the most value to users right from the start.
I organized workshop sessions with the team to brainstorm and map out all the features we wanted for the platform. During these sessions, we collaborated closely to group the features into different categories based on their importance.
This helped us understand what needed to be prioritized first and ensured we were aligned on the key features that would deliver the most value to users right from the start.
JOINING A SUBSCRIPTION USER FLOW
SHARING A SUBSCRIPTION USER FLOW
INTRODUCING CLUSTERSUBHUB
INTRODUCING CLUSTERSUBHUB
INTRODUCING CLUSTERSUBHUB
Designed an intuitive multimodal
Designed an intuitive multimodal subscription
Designed an intuitive multimodal
subscription management experience.
management experience.
subscription management experience.
I designed a multimodal experience for subscription management, including user and admin dashboards, mobile apps, and a supporting design system. The design aims to create an experience that is intuitive, user-friendly, and easy to navigate.
Before launch, I created a simple, engaging "Coming Soon" page to generate interest and validate demand. It clearly communicated the platform’s value and encouraged sign-ups, resulting in over 200 early adopters and strong initial interest.
I designed a multimodal experience for subscription management, including user and admin dashboards, mobile apps, and a supporting design system. The design aims to create an experience that is intuitive, user-friendly, and easy to navigate.
Before launch, I created a simple, engaging "Coming Soon" page to generate interest and validate demand. It clearly communicated the platform’s value and encouraged sign-ups, resulting in over 200 early adopters and strong initial interest.
COIMG SOON PAGE
HOMEPAGE
HIGH FIDELITY DESIGN
HIGH FIDELITY DESIGN
HIGH FIDELITY DESIGN
Feature 1
Feature 1
Feature 1
Start Here Page
Start Here Page
Start Here Page
The “Start Here” page serves as the movie recommendation hub, where users are introduced to a curated selection of films. Recommendations are tailored based on various genres, helping users easily discover movies that match their tastes and mood. This page is designed to be the first screen users see when they sign in to their account.
The “Start Here” page serves as the movie recommendation hub, where users are introduced to a curated selection of films. Recommendations are tailored based on various genres, helping users easily discover movies that match their tastes and mood. This page is designed to be the first screen users see when they sign in to their account.
HIGH FIDELITY DESIGN
HIGH FIDELITY DESIGN
HIGH FIDELITY DESIGN
Feature 2
Feature 2
Feature 2
Joining Subscriptions
Joining Subscriptions
Joining Subscriptions
I designed the subscription joining flow to be as simple and intuitive as possible. Users are presented with a list of available subscriptions across different categories. Once they select a plan that suits their needs, they are guided through a seamless payment process, with the option to pay using their in-app wallet or a secure bank transfer.
I designed the subscription joining flow to be as simple and intuitive as possible. Users are presented with a list of available subscriptions across different categories. Once they select a plan that suits their needs, they are guided through a seamless payment process, with the option to pay using their in-app wallet or a secure bank transfer.
HIGH FIDELITY DESIGN
HIGH FIDELITY DESIGN
HIGH FIDELITY DESIGN
Feature 3
Feature 3
Feature 3
Wallet
Wallet
Wallet
To make payments easier and more flexible, users can create a digital wallet on the platform or link their debit or credit cards directly to their account. The wallet feature supports multiple countries, allowing users to set up wallets in their local currencies.
To make payments easier and more flexible, users can create a digital wallet on the platform or link their debit or credit cards directly to their account. The wallet feature supports multiple countries, allowing users to set up wallets in their local currencies.
HIGH FIDELITY DESIGN
HIGH FIDELITY DESIGN
HIGH FIDELITY DESIGN
Feature 4
Feature 4
Feature 4
Sharing Subscription
Sharing Subscription
Sharing Subscription
To streamline the process of creating a subscription, I designed a multistep form that guides users through each setup stage. The form collects all the essential information in a logical, easy-to-follow flow.
To streamline the process of creating a subscription, I designed a multistep form that guides users through each setup stage. The form collects all the essential information in a logical, easy-to-follow flow.
A ROBUST DESIGN SYSTEM
A ROBUST DESIGN SYSTEM
A ROBUST DESIGN SYSTEM
A Robust Design System for Consistent
A Robust Design System for Consistent Design
A Robust Design System for Consistent Design.
design.
I created a robust design system that ensured consistency across the platform and supported future scalability. It included colors, typography, spacing, and components all built with WCAG AA accessibility standards.
I created a robust design system that ensured consistency across the platform and supported future scalability. It included colors, typography, spacing, and components all built with WCAG AA accessibility standards.
RESULT
RESULT
RESULT
Strong user adoption and growth
Strong user adoption and growth following usability
Strong user adoption and growth
following usability testing and launch.
testing and launch.
following usability testing and launch.
We tested the app using an unmoderated usability testing approach, allowing us to gather authentic user feedback in a real-world setting. The insights we gained helped us address friction points early and enhance the overall user experience.
Following the implementation of improvements, the platform saw strong initial traction:
Over 1,000 signups in the first month post-launch
The positive reception confirmed that we were solving a real problem. Since launch, user engagement has continued to grow steadily. We're committed to ongoing iteration as we scale, ensuring the platform evolves with user needs and expectations.
We tested the app using an unmoderated usability testing approach, allowing us to gather authentic user feedback in a real-world setting. The insights we gained helped us address friction points early and enhance the overall user experience.
Following the implementation of improvements, the platform saw strong initial traction:
Over 1,000 signups in the first month post-launch
The positive reception confirmed that we were solving a real problem. Since launch, user engagement has continued to grow steadily. We're committed to ongoing iteration as we scale, ensuring the platform evolves with user needs and expectations.
LEARNINGS & KEY TAKEAWAYS
LEARNINGS & KEY TAKEAWAYS
LEARNINGS & KEY TAKEAWAYS
Gaining clarity on user behavior,
Gaining clarity on user behavior, market trends, and
Gaining clarity on user behavior,
market trends, and continuous iteration.
continuous iteration.
market trends, and continuous iteration.
Working on ClusterSubHub gave me a deeper understanding of the challenges people face when buying, managing, and sharing subscriptions. I uncovered real user frustrations.
I also gained insights into the subscription economy, including growth forecasts and emerging user behaviors, especially around shared plans and bundled offerings.
As we move forward, we’ll continue to test and iterate on the product. Our goal is to refine the experience based on real user feedback, ensuring that ClusterSubHub remains intuitive, efficient, and aligned with evolving user needs.
Working on ClusterSubHub gave me a deeper understanding of the challenges people face when buying, managing, and sharing subscriptions. I uncovered real user frustrations.
I also gained insights into the subscription economy, including growth forecasts and emerging user behaviors, especially around shared plans and bundled offerings.
As we move forward, we’ll continue to test and iterate on the product. Our goal is to refine the experience based on real user feedback, ensuring that ClusterSubHub remains intuitive, efficient, and aligned with evolving user needs.