MoTicket
MoTicket
Designing an Event Management System
Designing an Event Management System
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Imagine you're an event organizer juggling registrations, ticket scans, and hybrid setups, only to be slowed down by confusing tools and scattered platforms. That was the reality for many of the users we spoke with.
Through interviews, research, and competitor analysis, we identified friction points and designed smoother workflows for managing events.
This case study shares how we turned those frustrations into a more intuitive, streamlined experience
Imagine you're an event organizer juggling registrations, ticket scans, and hybrid setups, only to be slowed down by confusing tools and scattered platforms. That was the reality for many of the users we spoke with.
Through interviews, research, and competitor analysis, we identified friction points and designed smoother workflows for managing events.
This case study shares how we turned those frustrations into a more intuitive, streamlined experience
Imagine you're an event organizer juggling registrations, ticket scans, and hybrid setups, only to be slowed down by confusing tools and scattered platforms. That was the reality for many of the users we spoke with.
Through interviews, research, and competitor analysis, we identified friction points and designed smoother workflows for managing events.
This case study shares how we turned those frustrations into a more intuitive, streamlined experience
YEAR
YEAR
2024
2024
2024
TIMELINE
TIMELINE
2 Months
2 Months
2 Months
ROLE
ROLE
UI/UX Designer
UI/UX Designer
UI/UX Designer
SKILLS
SKILLS
Product Strategy
Product Design
Interaction Design
Product Strategy
Product Design
Interaction Design
Product Strategy
Product Design
Interaction Design
INDUSTRY
INDUSTRY
Event & Ticket management
B2C
Event & Ticket management
B2C
Event & Ticket management
B2C
TEAM
TEAM
Rebecca Adisa, Emmanuel Daramola, Sunday Onugbu, David Afolabi.
Rebecca Adisa, Emmanuel Daramola, Sunday Onugbu, David Afolabi.
Rebecca Adisa, Emmanuel Daramola, Sunday Onugbu, David Afolabi.
REFINING EVENT MANAGEMENT FOR GLOBAL IMPACT
REFINING EVENT MANAGEMENT FOR GLOBAL IMPACT
REFINING EVENT MANAGEMENT FOR GLOBAL IMPACT
Simplified event management into an
Simplified event management into an intuitive app that boosts
Simplified event management into an
intuitive app that boosts organizer efficiency and global growth.
organizer efficiency and global growth.
intuitive app that boosts organizer efficiency and global growth.
When our client approached us, they had a clear challenge: simplify their event management system. Their existing web app, while feature-rich, was overwhelming to users due to its complexity. The stakeholders wanted a ticket-scanning mobile app, a streamlined tool that would allow event organizers to create events easily and generate income.
When our client approached us, they had a clear challenge: simplify their event management system. Their existing web app, while feature-rich, was overwhelming to users due to its complexity. The stakeholders wanted a ticket-scanning mobile app, a streamlined tool that would allow event organizers to create events easily and generate income.
Three critical goals shaped the project:
Designing a user-friendly and intuitive mobile app
Designing a user-friendly and intuitive mobile app
Perfecting the ticket scanning and event creation flow.
Perfecting the ticket scanning and event creation flow.
Expanding to new markets, including Nigeria, the US, and beyond.
Expanding to new markets, including Nigeria, the US, and beyond.
We aimed to deliver a solution meeting these objectives while ensuring a smooth and seamless user experience.
We aimed to deliver a solution meeting these objectives while ensuring a smooth and seamless user experience.
ALIGNING WITH THE STAKEHOLDERS
ALIGNING WITH THE STAKEHOLDERS
ALIGNING WITH THE STAKEHOLDERS
Strategic collaboration turned
Strategic collaboration turned
Strategic collaboration turned
complex requirements into a clear, scalable event management flow.
complex requirements into a clear, scalable event management flow.
complex requirements into a clear, scalable event management flow.
We collaborated closely with key partners and stakeholders to define the strategy for event creation, ticket scanning, and overall event management. By aligning with their vision, we ensured our solution met both business needs and user expectations. Through in-depth discussions, we identified core business challenges and gathered the technical requirements for customers to easily create and manage events
We collaborated closely with key partners and stakeholders to define the strategy for event creation, ticket scanning, and overall event management. By aligning with their vision, we ensured our solution met both business needs and user expectations. Through in-depth discussions, we identified core business challenges and gathered the technical requirements for customers to easily create and manage events
ANALYZING THE EXISTING SOLUTION
ANALYZING THE EXISTING SOLUTION
Identifying usability gaps that informed
Identifying usability gaps that informed cleaner, user-first design
Identifying usability gaps that informed cleaner, user-first
cleaner, user-first design aligned with business goals.
aligned with business goals.
design aligned with business goals.
Before designing the mobile app, we analyzed the existing MoTicket web platform. While it served its purpose, we identified several usability challenges that affected the user experience. These insights became the foundation for improving the mobile app design.
Key Findings:
Analyzing the web app, we identify the following usability issues:
Before designing the mobile app, we analyzed the existing MoTicket web platform. While it served its purpose, we identified several usability challenges that affected the user experience. These insights became the foundation for improving the mobile app design.
Key Findings:
Analyzing the web app, we identify the following usability issues:
6
6
5
5
There large empty space at the bottom, making the dashboard feel unbalanced.
There large empty space at the bottom, making the dashboard feel unbalanced.
The sidebar uses a bright blue color that can be distracting.
The selected menu item (Dashboard) has low contrast and doesn’t stand out enough.
The sidebar uses a bright blue color that can be distracting.
The selected menu item (Dashboard) has low contrast and doesn’t stand out enough.
Labels like "All Hosted Events" don’t immediately indicate their purpose.
Labels like "All Hosted Events" don’t immediately indicate their purpose.
Normal texts are colored which can be mistaken by users as "buttons"
Normal texts are colored which can be mistaken by users as "buttons"
Normal texts are colored which can be mistaken by users as "buttons"
Some icons don't match their function (e.g., the red list icon for "Payment Order" is misleading).
Some icons don't match their function (e.g., the red list icon for "Payment Order" is misleading).
Some icons don't match their function (e.g., the red list icon for "Payment Order" is misleading).
2
2
2
4
4
4
The dashboard uses multiple bright colors without a clear hierarchy, making it hard to focus on the most critical information.
The dashboard uses multiple bright colors without a clear hierarchy, making it hard to focus on the most critical information.
3
1
1
1
3
3
6
5
MOTICKET EXISTING WEBSITE DASHBOARD SCREEN
MOTICKET EXISTING WEBSITE DASHBOARD SCREEN
5
4
The "Book Appointment" button has low contrast against the form background.
The "Book Appointment" button has low contrast against the form background.
Text field labels have low contrast and are not readable
Text field labels have low contrast and are not readable
With the form centered on the screen, there is excessive empty space on both sides, creating an unbalanced layout.
With the form centered on the screen, there is excessive empty space on both sides, creating an unbalanced layout.
1
1
1
3
3
3
The gray form background against the dark blue page reduces readability.
The gray form background against the dark blue page reduces readability.
The gray form background against the dark blue page reduces readability.
2
2
2
The button says, “Book Appointment”, but the form fields are for profile update.
Instead, the button should say “Save Changes”.
The button says, “Book Appointment”, but the form fields are for profile update.
Instead, the button should say “Save Changes”.
4
4
5
5
5
4
MOTICKET EXISTING WEBSITE PROFILE EDITING SCREEN
MOTICKET EXISTING WEBSITE PROFILE EDITING SCREEN
GATHERING INSIGHTS
GATHERING INSIGHTS
Uncovering real user frustrations and needs through direct conversations with
Uncovering real user frustrations and needs through direct conversations
event organizers.
with event organizers.
event organizers.
We conducted semi-structured interviews with event organizers to learn about their past experiences using other platforms. We wanted to hear their stories, what worked, what didn’t, and what features they wished they had.
These conversations helped us uncover what matters to them: tools that simplify planning, support both virtual and physical events, and facilitate promotion and engagement.
We conducted semi-structured interviews with event organizers to learn about their past experiences using other platforms. We wanted to hear their stories, what worked, what didn’t, and what features they wished they had.
These conversations helped us uncover what matters to them: tools that simplify planning, support both virtual and physical events, and facilitate promotion and engagement.
We found out that:
5/5
5/5
5/5
of participants have hosted events such as weddings, birthdays, conferences
of participants have hosted events such as weddings, birthdays, conferences
of participants have hosted events such as weddings, birthdays, conferences
One person says: “ I have hosted events such as weddings, birthdays, and tech conferences. I have had to take up the role of an event planner.”
One person says: “ I have hosted events such as weddings, birthdays, and tech conferences. I have had to take up the role of an event planner.”
One person says: “ I have hosted events such as weddings, birthdays, and tech conferences. I have had to take up the role of an event planner.”
4/5
4/5
4/5
of participants mentioned that the platforms they use do not notify them of any changes or updates.
of participants mentioned that the platforms they use do not notify them of any changes or updates.
of participants mentioned that the platforms they use do not notify them of any changes or updates.
One participant says,” I don’t get notifications; I have to check the platform for updates regularly. I would like the option to choose how I'm notified about ticket sales or updates.”
One participant says,” I don’t get notifications; I have to check the platform for updates regularly. I would like the option to choose how I'm notified about ticket sales or updates.”
One participant says,” I don’t get notifications; I have to check the platform for updates regularly. I would like the option to choose how I'm notified about ticket sales or updates.”
5/5
5/5
5/5
of participants stated that they have experienced some challenges while using their current app
of participants stated that they have experienced some challenges while using their current app
of participants stated that they have experienced some challenges while using their current app
One person says: “TIXng- service was unprofessional & Jetron took 3 days to verify events”
Another person says, “People might not know how to use the Jira templates for managing events on the first try.”
One person says: “TIXng- service was unprofessional & Jetron took 3 days to verify events”
Another person says, “People might not know how to use the Jira templates for managing events on the first try.”
One person says: “TIXng- service was unprofessional & Jetron took 3 days to verify events”
Another person says, “People might not know how to use the Jira templates for managing events on the first try.”
LEARNING FROM THE COMPETITON
LEARNING FROM THE COMPETITON
Benchmarking competitors to uncover
Benchmarking competitors to uncover gaps and opportunities
Benchmarking competitors to uncover gaps and
gaps and opportunities for a better event experience.
for a better event experience.
opportunities for a better event experience.
Before diving deep into design, we knew we needed to understand what was already out there; what worked, what didn’t, and where the gaps were. So, we rolled up our sleeves and conducted a thorough competitive analysis of four platforms: Eventbrite, Tix Africa, Cokobar, and Zoho Event Management.
We looked beyond the surface. For each platform, we read reviews on TrustPilot and explored their entire flow, from how organizers create events to how attendees interact with them.
Before diving deep into design, we knew we needed to understand what was already out there; what worked, what didn’t, and where the gaps were. So, we rolled up our sleeves and conducted a thorough competitive analysis of four platforms: Eventbrite, Tix Africa, Cokobar, and Zoho Event Management.
We looked beyond the surface. For each platform, we read reviews on TrustPilot and explored their entire flow, from how organizers create events to how attendees interact with them.
We paid close attention to:
Event creation & management flow
Ticketing system & scanning
User interface & experience
Analytics
EVENT MANAGEMENT COMPETITVE ANALYSIS
EVENT MANAGEMENT COMPETITVE ANALYSIS
MAPPING OUT THE KEY TOUCHPOINTS
MAPPING OUT THE KEY TOUCHPOINTS
Visualizing key user journeys to streamline
Visualizing key user journeys to streamline event creation, scanning
Visualizing key user journeys to streamline event creation,
event creation, scanning, and admin tasks.
and admin tasks.
scanning, and admin tasks.
We created flowcharts to map out the core user actions within the platform, including event creation, ticket scanning, and administrative management flows. These flowcharts helped us visualize the entire journey from start to finish, identify potential friction points, and ensure that each step was intuitive and aligned with user expectations.
We created flowcharts to map out the core user actions within the platform, including event creation, ticket scanning, and administrative management flows. These flowcharts helped us visualize the entire journey from start to finish, identify potential friction points, and ensure that each step was intuitive and aligned with user expectations.
EVENT CREATION & CHECK IN USER FLOW
EVENT CREATION & CHECK IN USER FLOW
OUR SOLUTION
OUR SOLUTION
Designing a seamless event management
Designing a seamless event management experience for both
Designing a seamless event management experience
experience for both organizers and admins.
organizers and admins.
for both organizers and admins.
We designed a user-friendly platform with a streamlined event creation flow, an intuitive “My Events” dashboard, dual-mode ticket scanning, and admin tools for guest and financial management.
USER AUTHENTICATION
USER AUTHENTICATION
I want to register my account successfully.
I want to register my account successfully.
I want to register my account successfully.
We crafted a seamless sign-up experience that welcomes users with clarity and ease, reducing friction at their very first interaction. Our goal was simple: build trust from the first click and make onboarding feel less like a task and more like a smooth transition into something exciting.
We crafted a seamless sign-up experience that welcomes users with clarity and ease, reducing friction at their very first interaction. Our goal was simple: build trust from the first click and make onboarding feel less like a task and more like a smooth transition into something exciting.
ADMIN DASHBOARD
I want to see a detailed breakdown of all my event.
I want to see a detailed breakdown of all my event.
I want to see a detailed breakdown of all my event.
We designed a comprehensive admin dashboard that gives event organizers a bird’s-eye view of everything they need to manage their events effortlessly. From the moment they log in, they’re greeted with a detailed summary of all events hosted; past and present.
The dashboard allows filtering by individual events, making it easy to zoom into specifics. Organizers can track key metrics such as total ticket sales, attendee check-ins, revenue insights, and overall event performance
We designed a comprehensive admin dashboard that gives event organizers a bird’s-eye view of everything they need to manage their events effortlessly. From the moment they log in, they’re greeted with a detailed summary of all events hosted; past and present.
The dashboard allows filtering by individual events, making it easy to zoom into specifics. Organizers can track key metrics such as total ticket sales, attendee check-ins, revenue insights, and overall event performance
SCANNING TICKETS
SCANNING TICKETS
I want to be able to scan tickets successfully.
I want to be able to scan tickets successfully.
I want to be able to scan tickets successfully.
We designed the “Scan Ticket” flow to feel just as fast-paced and seamless as the moment demands. With just a tap on the event, users are instantly taken to the scanning screen. From there, scanning tickets is quick and easy, with the option to enter ticket IDs manually.
EVENT CREATION
I want to be able to create event tickets.
I want to be able to create event tickets.
I want to be able to create event tickets.
The “Event” screen organizes all events that users have hosted or plan to host. From this screen, users can quickly view their upcoming, ongoing, and past events at a glance. Each event card opens to a detailed overview, where admins can make edits effortlessly on the fly.
The “Event” screen organizes all events that users have hosted or plan to host. From this screen, users can quickly view their upcoming, ongoing, and past events at a glance. Each event card opens to a detailed overview, where admins can make edits effortlessly on the fly.
EVENTS GUESLISTS
I want to be able to view my event guest lists.
I want to be able to view my event guest lists.
I want to be able to view my event guest lists.
Admins can easily access the “Guestlist” for each event, providing a clear and organized view of everyone who has purchased a ticket. Each entry includes essential attendee details, allowing admins to quickly verify entries, manage access, or reach out if needed.
Admins can easily access the “Guestlist” for each event, providing a clear and organized view of everyone who has purchased a ticket. Each entry includes essential attendee details, allowing admins to quickly verify entries, manage access, or reach out if needed.
RESULT
RESULT
Bringing clarity, joy, and simplicity to
Bringing clarity, joy, and simplicity to
Bringing clarity, joy, and simplicity to event
event management; one screen at a time.
event management; one screen at a time.
management one screen at a time.
I had so much fun designing MoTicket, especially because I got the opportunity to dive deep into the event management sector. I presented my redesign to stakeholders, detailing every design decision, and they loved it and was approved for production.
I had so much fun designing MoTicket, especially because I got the opportunity to dive deep into the event management sector. I presented my redesign to stakeholders, detailing every design decision, and they loved it and was approved for production.
LEARNINGS & KEY TAKEAWAYS
Real insights, real impact; small fixes
Real insights, real impact; small fixes
Real insights, real impact; small fixes that made a big
that made a big difference
that made a big difference
a big difference
From early interviews, we learned that users didn’t want a “powerful” tool that felt like hard work; they wanted something simple, clear, and fast. Tiny details like mismatched button labels or missing notifications created confusion and hurt trust.
By focusing on what truly mattered, clean visuals, intuitive flows, and practical features like manual ticket entry or instant guest views, we stripped away the noise and delivered an experience organizers actually enjoyed using.
From early interviews, we learned that users didn’t want a “powerful” tool that felt like hard work; they wanted something simple, clear, and fast. Tiny details like mismatched button labels or missing notifications created confusion and hurt trust.
By focusing on what truly mattered, clean visuals, intuitive flows, and practical features like manual ticket entry or instant guest views, we stripped away the noise and delivered an experience organizers actually enjoyed using.